Shocker of shockers, folks: people do more than just watch TV when they’re watching TV. A study of over 8,000 willing individuals from Nielsen and Yahoo recently discovered that some 86 percent of mobile internet users tinker around on their devices while situated in front of the tube. It seems that Googling random facts, checking their Facebook news feed and seeing who has tweeted in the past 30 seconds were atop the list of activities to do while watching, but strangely, a full 20 percent confessed to search for more information about a commercial they recently saw. Hit the source link below (PDF) to be instantly bombarded with facts and figures, but first, refresh that TweetCaster feed. Ah, so much better.
Source: Nielsen / Yahoo